Collection and Use of Personal Information
They may also combine it with other information to provide and improve our products, services, content, and advertising.
What personal information we collect
When you create an ID, register your products, apply for commercial credit, purchase a product, download a software update or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
When you share your content with family and friends using our products, send gift certificates and products, or invite others to join you on our forums, we may collect the information you provide about those people such as name, mailing address, email address, and phone number.
How we use your personal information
The personal information we collect allows us to keep you posted on Midlands Golfs latest product announcements, software updates, and upcoming events. It also helps us to improve our services, content, and advertising.
If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences. We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with us you may not opt out of receiving these communications.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve our products, services, and customer communications. If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We also collect non-personal information – data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, postal code, area code, unique device identifier, location, and the time zone where the website is used so that we can better understand customer behaviour and improve our products, services, and advertising.
We also may collect information regarding customer activities on our website and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest.