In the 1990’s the emergence of CAD design lead most manufacturers to switch to a casting process to manufacture its irons. Mizuno bucked the trend by investing further in its patented Grain Flow Forging process – aware that casting was inferior when it came to producing precise club heads.
Whilst other manufacturers relied on the payment of players to use their equipment, Mizuno invested in precise manufacturing techniques to ensure that tour players would want to play its irons by choice. Mizuno irons were regularly the most played brand on both the US PGA and European Tours.
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