Custom Fit

Here at Midlands Golf we offer custom fitting for clubs at all of our stores.

To book an appointment to be custom fitted by a trained Golf professional. Please give us a call or email the relevant store and we'll get you booked in.


02476 329225


01676 521000

Four Ashes

01564 778071

Our 6 Stage Custom Fit Process

  1. Consultation

    • We start the fitting process with a friendly chat about your game in general, this helps the fitter build up a bigger picture of your game, allowing better options to be given during the rest of the fitting process.

    • Below are just a few examples of questions you might get asked

        • What you would like to achieve from your fitting?

        • What if any brands that you have been looking considering?

        • Any physical limitations that we need to be made aware of?

        • Strengths and weaknesses of your game?


        1. Static Measurements

          • This gives the fitter a good starting reference regards length and lie angles, these will then be tested in the next couple of stages.

              1. Wrist to floor

              2. Your height

        2. Irons

        • From the consultation we would of established your preferences in club design but this is the section where we narrow down the selection, and recommend the best head style for your individual game.

        • Design features listed below are all considered in this process

            • Head Style – Cavity/Pocket/Blade

            • Offset

            • Material


          • From the consultation we would of established your preference, but we would be looking at:

              1. Shape

              2. Material

              3. Adjustability

               4. Shaft

          • In this section the fitter is looking at what shaft best performs for you.

              1. Shaft Material - Steel/Graphite

              2. Shaft Weight

              3. Shaft Flex


          1. Iron Specification

            • This section helps us determine the correct:

                1. Lie

                2. Length

                3. Loft

                4. Spin

                    Wood Specification

          • In this section the fitters are looking to optimise the performance by looking at:

              • Optimising launch

              • Optimising spin

              • Optimising dispersion

          1. Grips

            • Hand size

            • Grip size

            • Grip style/texture